How To Build a Start Up Company – Gary Vaynerchuk & Kevin Rose Style

When asked “What can you do from a marketing perspective to take your new idea from zero dollars to a $1 million…what are the things you’ve got to do?” Gary Vaynerchuk (WineLibraryTV.com) and Kevin Rose (Digg.com) shared some simple, yet hard-hitting advice in this short YouTube clip on how to build a business to the million-dollar level. WARNING: If you’re not familiar with Gary Vaynerchuk, he cusses like a sailor!  This video is not for the easily...

How Every Business Should Be Using Email

How many stores and businesses do you visit or interact with every day?  If you took the time to track it, you might be surprised as to the number of businesses you frequent or make purchases from on a regular basis.  Out of the businesses that you visit or make purchases from on a daily, weekly, monthly or yearly basis, how many of them communicate with you via email? Would you like to get regular communications from those businesses?  I suppose it would depend on the type of business.  If you visit the local convenience store every morning to get a cup of coffee or energy drink before heading off to work, do you think you would find it useful to get an email from them once a day or once a week to get the latest specials?  Or, would you find it more of an annoyance than it would be worth?  What about receiving regular email communications from your bank?  Wouldn’t a bank have a ton of useful information that they could share with their customers they they could use in their financial lives? From my observation, most businesses depend too much on social media, word-of-mouth and traditional advertising to get visibility and attention from their target audience.  I find myself baffled when I walk into and out of a business that I frequent on a regular basis, and no one from the business attempts to gain my email address.  The few businesses that do gather email addresses from their customers don’t seem to be leveraging their email lists as well as they could be. From a “How...

How Facebook is ‘Forcing’ Bloggers to Be Successful…

Are you furious with Facebook and their latest stunt! I can’t help but think that Facebook is on a slow downward spiral. If you spent any time and/or money building up a Facebook Fanpage for yourself or clients, you’re probably just as baffled (and pissed) by this as I am!  (As are a whole bunch of other marketers) Personally, I’d like to see some lawsuits thrown at Facebook for their treasonous move of charging people and businesses to “reach” their full fan base. People spent time, money and effort to build up their fan bases on Facebook and now FB has the nerve or gall or whatever it is to charge people to leverage an asset that each business or individual has built up?! Some businesses have fans and followers in the millions.  Reaching all of them is now going to cost those businesses tens of thousands of dollars! Is it a smart, shrewd business move on Facebook’s behalf? Or, is it a form of “bait and switch?” My gut reaction is the latter. I’ve read a few articles and blog posts about this topic and have heard it mentioned on a podcast or two. And my conclusion is that it’s all B.S.!!  In my humble opinion. My opinion on this matter is that Facebook will soon be replaced by other platforms yet to be developed or by platforms that are in their early stages of development such as RebelMouse. Facebook could “go gentle into that good night” the same as MySpace did a few years ago. Anyways, enough ranting and raving…. For some reason this quote by Napolean Hill...

Back to The Basics of Internet Marketing

If you’ve been in the “Internet Marketing” game for any amount of time, you’ve no doubt seen a ton of different business models, schemes, plans, blueprints and various types of supposedly automated software that “does it all in just 11 clicks.” After 10+ years in Internet Marketing, I’ve seen all of that and more. The bad news is that these schemes, plans, blueprints, models and software products aren’t going away any time soon and the “noise” out there that the fly-by-night shysters pushing this stuff is only getting louder and louder. That’s not a blanket statement.  There are actually real marketers out there that have legitimate programs that actually help a lot of entrepreneurs with their online marketing efforts. The term Internet Marketing, among people “in the know,” commonly refers to products and services that teach people “How To Make Money Online.”  The term Internet Marketing is actually just another channel or medium to market, promote or advertise products and services from just about every industry in existence. Businesses market, promote and advertise in many different mediums including TV, newspaper, direct mail and radio.  So, the Internet is just another medium to market, promote and advertise through.  It’s another channel just as those mentioned. After reflecting,analyzing and painfully critically thinking about the different online Internet endeavors that I participate in, in an effort to generate revenue and make money, I’ve come to some certain realizations.  One of those realizations is that I need to get Back To The Basics of Internet Marketing. So, what exactly are The basics of Internet Marketing? Let’s break it down, shall we? There are...

The 5 Dreaded Words You Never Want To Hear As An Internet Marketer (or Computer Owner)…

The following nightmare took place sometime in December of 2007… (Things are WAY different this time!): Well, it finally happened. I never thought I would have to deal with this but here it is. I thought my computer was immune to it but I guess it’s not invincible after all. I don’t know if you’re suppose to or not, I’ve heard different things about it but I hardly ever turn my computer off. I work mainly from my laptop. It’s my primary computer and since I can take it with me wherever I go, I see no sense in working on a desktop and transferring things to my laptop. Anyway, I sat down at my desk and noticed that my computer was going through the start up routine just like it does when you first turn it on. I didn’t think much about it. I just thought that something must have updated and it needed to restart. Then it came to a screen that said something like….” a program had been installed improperly…. would you like to start your computer in ‘safe mode’ or regular mode?” Then, there was a clock counting down from 30, I think, that would restart the computer when it reached 0. I tried to restart it in safe mode, regular mode, please-don’t-fail-me-now mode and every other “mode” I could think of but…. nothing. So, I rushed it to the “emergency room” because I knew that this was something serious. The next day I got a call from the tech who told me “your hard drive is failing.” 5 of the most dreaded words I could possibly imagine since I had over 52 gigs of “stuff” on there. (hey,...

Why Amazon Products Kick A$$-Part 2

In part one, we talked about reasons why you may want to consider selling and marketing Amazon products over digital products.  In this article we’re going to explore a very simple plan to take advantage of the Amazon system that makes you money. First, you need a good product to promote. Ideally, you want to stick with high-ticket products like vacuum cleaners or designer shoes.   You’ll want to stick to promoting products that retail for at least $100.  The only time you want to sell products LESS than $100 is to boost commission percentage from 4% to 6.5%. Sell 20 “Under $100” items fast for the bigger commission payments. Second, go through Amazon’s database and find a product to sell that is popular and has at LEAST 5 more similar products to promote. Again, stick with the “Over $100” rule.  Also, make sure the product has OVER 10+ reviews (perfect indicator it’s a good seller), and has a rating above 3 stars. Third, Be sure your product is being searched on Google.  Take the name of the product you want to market and run it through Google’s Adwords tool. If the product get’s 4,000 – 5,000 searches a month write an article for it. Fourth, write at least 5 articles by yourself or outsource it.  Take one article and post it on a WordPress self-hosted blog and let the rest drip feed over the period of one month. Towards the end of the article, you want to put something like: “I give product xxxx a 4 out of 5 stars and highly recommend this product which is available here...

Why Amazon Products Kick A$$-Part 1

In the last post, we had a little affiliate marketing refresher for you that mostly focused on reviewing digital, downloadable type products in the Internet Marketing space. Today we’re going to talk about the benefits of leveraging one of the largest retailers in the world to boost your affiliate marketing business. If you’re struggling in your affiliate marketing efforts and are looking for that lucky break you keep hearing about that happens to some successful online marketers, then this article may just hit the spot for you… But there is a catch. For most successful marketers, there was nothing “lucky” about their success.  You’ve heard the saying that “success is when opportunity and preparedness meet” right?  Success for the Internet Marketers that “make it” didn’t just fall into their lap one day.  It wasn’t necessarily hard work and determination alone either. There had to be some method and/or methods (plural) involved.  It takes skill and strategy.  There has to be some planning as well as trial and error involved. There are an unlimited number of combinations or sequences that can take place that will bring about enough success to make money online and build a specific, pre-determined lifestyle for their family. In the course of the next two articles, you’ll discover that this isn’t one of the typical methods that you’ll find where you’ll write articles, implement pay-per-click, build a list of subscribers, etc.  We talked a little about ways you can use some of those methods in the last post and they definitely work and aren’t a bad way to start. We’re not going to talk about making...

Affiliate Marketing Refresher

It’s really not that hard.  Building an income stream through affiliate marketing is simple. In fact, it’s a piece of cake when you understand the process, respect the process, and follow it to a “T”. I’m talking about making a good living as an affiliate marketer.  Maybe not a millionaire, unless you catch a real knack for affiliate marketing and can scale your operation to large volumes, but a few thousand bucks a month in profit is very possible.  What could you do with a few thousand bucks a months?  You could use it to pay off that mortgage or send your kids to school. The hardest part to getting an affiliate marketing income coming in is to actually start the process.  It all begins with making that first buck as an affiliate.  Making that first $1 bill is a HUGE psychological barrier to get over.  For some reason, making that first dollar solidifies in your mind, and proves to yourself that this is real and will drive you.  From there, it’s just a matter of scaling your affiliate business and building it up from there. You’ll find a “metric shit-ton” (official name) of information and courses out there on how to start making money as an affiliate marketer.  There is a lot of good information out there and great courses to teach you how to build your affiliate income. Let me give you an overview of how to get started.  Or, if you’ve already made some money as an affiliate, consider this an Affiliate Marketing refresher: Step 1:  Market & Product Research – you’ll need to become a...

Affiliate Summit West 2012 – Las Vegas

Hi friends, It’s been too long!  It’s been a few of weeks since I’ve returned from Las Vegas where my wife and I celebrated her birthday and I checked out Affiliate Summit West 2012 (my second year). This was Affiliate Summit’s most well attended event to date where over 5,000 Internet Entrepreneurs gathered to meet with vendors, affiliate networks, product and service owners and other affiliates at Caesar’s Palace. The networking opportunities at Affiliate Summit are PHENOMENAL and are arguably the most important reason to attend. There are opportunities to implement affiliate marketing into just about ANY Business.  If you own and operate an online/Internet business, implementing affiliate marketing into your business is a “no-brainer.” If you’re a “traditional, bricks-n-mortar” business owner, you should be thinking of the ways that you can implement affiliate marketing into your business. If you’re a consultant to businesses, you should be educating your clients about the many benefits of implementing affiliate marketing programs into their business. There are opportunities for business owners to open revenue streams as an affiliate of other business’ products and services and in recruiting affiliates to promote and sell their products and services. If you are a consultant to business owners, you should be thinking of ways that you can educate and assist your clients in the many benefits of the proper implementation of affiliate programs on “both sides” of the game. OK, so here are some pictures to give you some insights to Affiliate Summit. Enjoy! Affiliate Summit West 2012 Registration area SEO Session Lurkers in the hallway between sessions Long-ass escalators (official name) hauling people to and...

Keep Working Toward Your Dreams

If you’re a Dallas Cowboys fan, you get an extra 5 points from me! Points redeemable with “Peggy” from the credit card commercials… lol Anyways, I was thinking about this after the Cowboys lost to the Giants the other day… I was reminded of something that I heard Jim Rohn say on one of my “get your shit together CD’s” aka Self-Improvement product 🙂 He was talking about, and I’m totally paraphrasing because it’s been a couple of years since I listened to that CD, how… “Things are the way they are suppose to be.” Here’s how Jim put it… He was using the bible in his example. He said something like “can you imagine how the bible would be, or any other book, if you picked it up and the first page said… everything is fine.” And the 2nd page said, everything is fine…. And the 3rd, 4th, 5th, 10th, 101st pages said, “everything is fine…” “Would you keep reading this book?!”  Jim asked Jim continued… “now, what if you picked up a book and it said ‘ALL HELL IS BREAKING LOOSE! and we don’t know if we’re going to make it!” “Wouldn’t you want to know more about how the story is going to unfold?” Jim asked Jim said that he believed things are designed this way by the “higher power.” (or whatever word he used to describe it) There can be no good without evil.  There can be no light without darkness. Everything has an opposite. Can you imagine things not having an opposite? Things couldn’t work. So, what’s my point? To maybe give you a...